To bring about meaningful, sustained, permanent organizational change toward a more strategic and integrated approach to customer experience, it takes partnership and collaboration across the organization. New behaviors and habits, new ways of thinking and working, new processes and practices.

Over the course of our working with clients on all matters strategic CX we have developed tools to help facilitate this change toward a more CX-oriented operating posture. This integrated set of tools composes what we call Helix™ - our proprietary platform of core CX strategic models and methodologies that drive integrated CX transformation.