Helix™ Customer Experience Lab
Our Helix™ CX lab incubates, develops, and matures high-potential experience hypotheses.
Our work covers external audiences (the dynamics of how experiences are received and perceived) and internal practices (the dynamics of how organizations deliver experiences).
Lab projects are run by a cross-entity community of passionate CX champions representing peers, industry, and academia.
Our purpose is to advance the collective practice of CX and elevate CX consciousness inside organizations, free from a short term commercial agenda.
Current Projects
Emotions across the Enterprise Technology customer lifecycle
Common practices in patient / consumer experience in healthcare
Impact of low code / no code on the buying journey
Organizational model for strategic CX – key factors and the interrelationship among them
[upcoming] How Gen Z thinks about enterprise software
[upcoming] Relative influence on total CX of Brand. Product, Relationship