Helix™ Enterprise Technology Adoption Cycle (ETAC)
The challenge for modern EntTech companies: Authentic connection with prospects and customers across the end-to-end customer journey
Know our customers on a human level. Emotional and rational needs, expectations, and behaviors
Nurture them across the journey. Continuous engagement and connection
Connect with them across functions. Orchestrate sales, marketing, and account management activities
Helix™ Enterprise Technology Adoption Cycle (ETAC)
If you’re doing the work of strategic CX, you need a customer journey map as context for the end-to-end customer experience.
An essential cornerstone for any high performing CX organization
High value, relevant, turnkey insights, ready to go as-is or augmented with custom research.
WideOpen’s Helix ETAC has been built from years of collaboration and study with customers, partners, enterprise technology firms up and down the stack, and industry experts. It’s a customer-centric, actual, and authentic view of what customers do across the lifecycle.
ETAC serves as a foundational starting point for myriad B2B vendor efforts, including:
Customer / CX strategy and planning
Content architecture
Relationship management
Cross-functional alignment
New experience development
Sales and marketing funnel alignment
Cultural change
But getting those insights in place can be challenging (costly, time-consuming, hard to keep current). Much of the high value, deep human insights EntTech companies need are common across application types, vendors, industries, and company sizes. It’s many of the same people at companies going through many of the same processes. You don’t need to build this out from scratch. We’ve done 80% of the work for you already.
Proven Efficacy
Expansive dataset
Includes myriad roles
Includes myriad countries
High fidelity / actionability
Applied over a long period
Speed-to-Action
Faster access to insights
Faster application of insights
Re-purpose resources toward application
Confidence in the data
Confidence in decision making and action
Improved Outcomes
Better understanding of the customer
Single foundational source of truth
Inform strategy and planning
Go-to-market orchestration
Fresh
Continuously refreshed and enriched
Deep
Derived from over 1,000 in-depth, one-on-one interviews with B2B software decision-makers and champions
Continuous
17-years worth of research studies
Actionable
Built for CX strategy and tactical execution applicability
With our team of subject matter experts you can deploy these insights as-is, or we can enrich and augment via custom research (aka “the other 20%).
We love this space and the work that enterprise technology companies do. Contact us to discuss your specific needs.