INDUSTRY FOCUS

Enterprise Technology


WideOpen for EntTech

WideOpen helps Enterprise Technology vendors master CX at scale. We partner with clients to build a foundation of empathy insights, create customer experience strategies, and develop customer experience blueprints. We help to connect the dots – across the siloes in the organization, across the customer experience, across the ecosystem.

With deep, leadership-level experience in working with prominent technology companies, we work side by side as client partners and expert practitioners to strategically anchor and activate enterprise experience alignment efforts.

WideOpen CX Solutions for the Technology Industry


Helix™ Enterprise Technology Adoption Cycle (ETAC)

Longitudinal view of customer needs across journeys / lifecycle

With Helix™ ETAC as an advanced starting point, identify, detail, and sequence key activities across the full customer lifecycle, or prioritized lifecycle stages. Representative metadata includes goals / mindsets, roles / tasks, rational / emotional factors, touchpoints / engagement, pain points / pleasure points.

Enables teams to:

  • Better empathize with customers

  • Fill-in experience blind spots

  • Identify new opportunities for value delivery

  • Operate from a shared base of insights


Experience Visioning

Set the foundational frameworks that create alignment and focus

Build a clear and compelling CX vision aligned to customer expectations. Gain line of business level consensus and focus on most critical areas of CX impact. Align and optimize disparate CX programs and activities.

Enables teams to:

  • Have a shared and common focus; march in the same direction

  • Align cross-functional team efforts across the customer experience

  • Have a framework to guide investment decisions and design direction

  • Create a more CX-centric culture


Cross-Functional Alignment & Blueprinting

Ensure customers are always on the right trajectory

Establish clear policies and RACI to ensure appropriate level of customer ownership and coverage. Create processes that drive customer adoption and value realization.

Enables teams to:

  • Identify and execute high-value customer experiences

  • Create seamless customer handoffs

  • Replace functional layering, redundant coverage, and coverage gaps with a frictionless cross-functional approach