INDUSTRY FOCUS

Enterprise Technology

Helix™

Enterprise Technology Adoption Cycle (ETAC)

If you’re doing the work of strategic CX, you need a customer journey map as context for the end-to-end customer experience.

We’ve done 80% of that work for you already.

WideOpen’s ETAC has been built from years of collaboration and study with customers, partners, enterprise technology firms up and down the stack, and industry experts. It’s a customer-centric, actual, and authentic view of what customers do across the lifecycle.

ETAC serves as a foundational starting point for myriad B2B vendor efforts, including:

  • Customer / CX strategy and planning

  • Content architecture

  • Relationship management

  • Cross-functional alignment

  • New experience development

  • Sales and marketing funnel alignment

  • Cultural change

ETAC is an essential cornerstone for any high performing CX organization.