Customers face their own set of unique, daunting challenges in their businesses, and they continuously seek technology to help them differentiate, gain efficiencies, and improve their business processes. B2B technology is complex by default, not just because the technology itself may be complex, but because it has to be brought into an existing operation, used by many people whose jobs depend on it, under the scrutiny of executives, at potentially a significant cost. And there is no guarantee how long today’s technology will be sufficient – carrying repercussions for both the business (end users of the software) and IT (developers, IT operations).

With continuously changing technology, cloud subscription models full of micro buying decisions, and relentless competition, B2B technology companies must find ways to create frictionless, seamless experiences for the range of roles involved across the customer lifecycle – to differentiate, substantiate, and reinforce the value they deliver.

WideOpen helps B2B technology companies identify, prioritize, and align high impact CX strategies and initiatives.

We partner with clients to build a foundation of empathy insights, create customer experience strategies, and develop customer experience blueprints. We help to connect the dots – across the siloes in the organization, across the customer experience, across the ecosystem.

With deep, leadership level experience in working with prominent technology companies, we work side by side as client partners and expert practitioners to strategically anchor and activate enterprise experience alignment efforts.