Situation: 

Fighting to keep pace and thrive in an industry where everything from buying and usage behaviors to profit models is being upended.

Solution: 

  • Become “at-one” with the customer to know and anticipate needs and expectations
  • Operationalize customer-centricity to build toward a modern customer value delivery model 

WideOpen’s Role:

  • Led a global insights program to generate rich, actionable insights to drive product development, customer experience, and brand initiatives Re-framed how the company thinks about customer opportunities
  • Re-framed how the company thinks about customer opportunities
 

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