Situation: 

Increasingly caught in a commoditized product category

Solution: 

  • Maintain and reinforce its brand and product leadership position
  • Innovated around its core business and launched new products to drive revenue growth and substantially raise customer perceptions of the brand’s value and experience

WideOpen’s Role:

  • Captured and analyzed penetrating market information
  • Defined an entirely new business model and product offering
 

Other Case Studies